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Do bottled water companies greenwash?

At Nestlé Waters North America, we have a long history of environmental stewardship.  We work hard to protect our spring water sources which supply our brands, some of which are more than 100 years old. 

 

Our Eco-Shape™ bottle reduces our environmental footprint.  Our marketing efforts for this innovation focused on the fact the package feels different because it contains up to 30% less plastic* than the average half liter bottle of water, soda, juice and tea beverages. We recognize there is no perfect food and beverage container and that even our Eco-Shape™ bottle has an environmental impact, but that impact is less than many other products on the market and that is something consumers have a right to know.

 

*Based on a March 2007 nationally conducted audit of 1/2 liter bottles, 34 different leading brands across the water, soda and tea categories were weighed in 12 cities. The Eco-Shape™ Bottle was found to contain an average of 30% less plastic when compared to the mean of the other beverage bottles.